Art of neon lights – illuminating marketing concept

A new and electrifying promotional phenomenon arrived in the early 1920s that took traditional marketing methods to another level. 1923 Georges Claude and his French company Claude Neon, introduced the United States to neon gas signs. That same year, the first neon sign was erected in the city of Los Angeles, California. A Packard car dealer, Earle C. Anthony, imported from Paris, two Packard signage for his dealer, for which he paid $ 24,000. Of course, this was an incredible amount of money to be paid for two signs at the time, but the concept was new and unique even though the popularity of neon signs was not yet widespread. Today, this vintage Packard sign is on a privately owned structure in Cottage Grove, Oregon, but can be seen from the sidewalk.

Glass bends infuse different gases (i.e., neon, helium, xenon, argon, and krypton) to give a variety of colors. When you look at the dazzling exhibit of neon lights shining brightly on Broadway in New York and along the railroad track or on Fremont Street in Las Vegas, Nevada, they are spectacular like fireworks on New Year's Eve or on the Fourth of July. Traveling around the country and around the world, you will find a variety of companies that continue to showcase the incredible work of neon lights.

Neon lights in theater markets, signage for motels, hotels, restaurants, casinos and other businesses have added a "wow factor" to attract potential customers and curious viewers. These lights on the outside of the business were an exciting hook that will entice you to find out what's going on on the inside of that business. Neon lights have been a pretty innovative promotional marketing tool.

From advertising to art, the popularity of neon lights, neon watches, neon special and novelty signs, business signs, beer bars, beer signs and light boxes is turning into eye-catching collections. If you are a fan of neon light and want to learn more about education, history and preservation of the neon collection, here are some resources:

1. MONA (Museum of Neon Art) educates the public on the history, culture and technical aspects of the electrical and kinetic media. MONA provides neon art classes and is dedicated to educating, exhibiting and preserving the electrical and kinetic media arts.

2. The Las Vegas Neon Museum collects, preserves, studies, and exhibits neon signs to enrich and educate its global audience.

3. Roadside Peek contains content on its website regarding the education and sightings of neon lights. They include other road icons and treasures of the past found all over the country.

For institutional locations regarding continuing education in neon signs, here is a list of some schools offered by Neon University:

1. British School of Neon (England)

2. Daco Neon School (Papillon, NE)

3. Ed Waldrum Neon School (Irving, TX)

4. Hollywood School of Neon (Hollywood, Florida)

5. National Neon Institute (Benicia, CA)

6. Neon Commerce School (Las Vegas, Nevada)

7. Savage Neon (Baltimore, MD)

8. Urban Glass (Brooklyn, New York)

9th North Texas Neon School (Ft. Worth, Texas)

10. Northon Indiana Neon School (Hammond, Indiana)

11. Northwestern Technical College (Detroit Lakes, MN)

The art, science and theater of neon signs can inspire you to collect or revive a retro retro promotional look for your business.